Trash the Dress
What is Trash the Dress?
Trash the dress, also known as fearless bridal or rock the frock, is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion and glamour photography. “Trash the dress” is the art of destruction or deconstruction of a bride’s wedding dress to create a new “artwork” that the bride would be proud to display on their wall. This new “masterpiece” is formed in the creative destruction of the dress. This will normally be portrayed in a sequence of images or simply a single image.
Usually brides decide to have pictures taken on a beach, but other locations include city streets, rooftops, garbage dumps, fields, and abandoned buildings.
Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper. However, the idea of destroying a wedding dress has been used in Hollywood symbolically since at least October 1998 when Meg Cummings of the show Sunset Beach ran into the ocean in her wedding dress after her wedding was badly interrupted. Since then the style has spread around the world and most notably in the UK, with photographers like Steve Gerrard and Mark Theisinger, amongst others, shoot their unique ideas of Trash the Dress.
Brides are increasingly expecting more from their weddings photos, and trash the dress is an example of these expectations. Brides and grooms want to feature in the art on the walls of their homes.
A model often wears a ball gown, prom dress or wedding dress, and may effectively ruin the dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.
It may be done as an additional shoot after the wedding, almost as a declaration that the wedding is done and the dress will not be used again. It is seen as an alternative to storing the dress away.